The Easiest, FREE Way To Make Sure Your Business Is Found Online
What’s the first thing you do when you travel to a new town, or even when you’re searching for something in your own town? You head to Google.
“Things to do in McCreary Co KY”
“Sandwich shops near me”
“Bookstore near me”
“Custom t-shirt”
These are all things I’ve Googled just in the last few weeks.
Potential customers are searching for you online, and not just by your business name. They’re looking for a product or service, and you need to make sure they know you can provide it. When they search, your Google Business Profile (GBP) is often the very first thing they see. Think of it as your digital storefront on the world’s most popular search engine and mapping service.
An optimized GBP isn’t just a nice-to-have; it’s a powerful, free marketing tool that can significantly impact your visibility, attract new customers, and build trust in your local community.
Why Your Google Business Profile Matters More Than You Think
Imagine someone is looking for a “hardware store” or “local bakery” in your area. Where do they start? Most likely, Google. A well-maintained GBP ensures you pop up prominently in those local search results and on Google Maps. Here’s why that’s a game-changer:
Increased Visibility: Your business appears directly in search results and on Maps, making it easy for people to find you, your hours, and how to contact you.
Boosted Credibility: A complete and verified profile with reviews signals to potential customers that you’re a legitimate, trustworthy business.
Direct Customer Connection: Customers can call, message, or get directions to your business with a single click from your profile.
Free Marketing: It’s a completely free platform that offers incredible reach without spending a dime on advertising.
Valuable Insights: You can see how customers are finding your business, what search terms they’re using, and what actions they take on your profile.
Ready to Optimize? Here’s Your Action Plan!
Even if you already have a Google Business Profile, taking a few simple steps to optimize it can make a big difference. Let’s dive in:
Step 1: Claim and Verify Your Profile (If You Haven’t Already!)
This is the absolute foundation. If you haven’t claimed your business, Google might have already created a basic listing for you based on public information.
Go to business.google.com.
Search for your business. If it appears, claim it. If not, add your business.
Follow Google’s verification process. This often involves receiving a postcard with a code at your physical address, a phone call, or email. This step is crucial for proving you’re the legitimate owner and gaining full control.
Step 2: Fill Out Every Single Detail Accurately and Completely
The more information you provide, the better Google can understand your business and serve it to relevant searchers. Consistency is key here! Ensure your Name, Address, and Phone Number (NAP) are identical across your website, social media, and any other online directories.
Business Name: Use only your business name. Avoid adding extra keywords here, as Google can penalize this.
Address: Provide your precise street address. If you’re a service-area business without a physical storefront, specify your service areas instead.
Phone Number: Use a local phone number if possible.
Website: Link to your official business website.
Hours of Operation: Accurately list your regular hours, and remember to update them for holidays or special events. This prevents frustrated customers.
Categories: Choose the most accurate primary category for your business. Then, add any additional categories that truly represent your offerings. Think “This business IS a [category]” rather than “this business HAS a [category].”
Business Description: Write a compelling, concise description (up to 750 characters) that highlights what makes your business unique and what you offer. Naturally weave in relevant keywords that customers might use to find you.
Services/Products: Detail the specific services or products you offer. For each, you can add a name, category, description, price, and even an image.
Attributes: Take advantage of attributes (like “Wi-Fi available,” “wheelchair accessible,” “outdoor seating,” or “women-owned”). These help customers find businesses that meet their specific needs.
Step 3: Power Up with Photos and Videos
Visuals make your profile engaging and help potential customers get a feel for your business. Profiles with high-quality images get more attention.
Logo and Cover Photo: Upload a clear logo and a compelling cover photo that represents your business well.
Business Photos: Add high-resolution photos of your storefront (exterior and interior), products, services in action, and your team. Show off what makes your business special!
Regular Updates: Consider adding new photos regularly to keep your profile fresh.
Step 4: Embrace the Power of Reviews
Customer reviews are one of the most impactful factors for local search ranking and building trust.
Encourage Reviews: Don’t be shy about asking satisfied customers to leave a review! You can find a shareable review link in your GBP dashboard.
Respond to ALL Reviews: Whether positive or negative, always respond professionally and promptly.
Positive Reviews: Thank customers for their kind words.
Negative Reviews: Acknowledge their concern, show empathy, and offer a way to resolve the issue. This demonstrates that you value customer feedback and are committed to good service.
Step 5: Utilize Google Posts
Think of Google Posts as mini-blog posts or social media updates directly on your GBP. They appear prominently and are a fantastic way to share timely information.
Share Updates: Announce new products, services, or changes in hours.
Promote Offers: Highlight special deals, discounts, or upcoming sales.
Announce Events: Let customers know about any events you’re hosting.
Post Consistently: Aim for regular updates to keep your profile active and engaging.
Step 6: Monitor and Respond to Q&A
Customers can ask questions directly on your Google Business Profile.
Proactively Answer: You can even pre-fill common questions and their answers to ensure customers get accurate information quickly.
Monitor User Questions: Keep an eye on new questions and respond promptly and accurately.
Step 7: Check Your Insights Regularly
Your GBP dashboard provides valuable data on how customers are interacting with your profile.
Track Performance: See how many people viewed your profile, clicked on your website, called your business, or requested directions.
Refine Your Strategy: Use these insights to understand what’s working and where you can improve your profile.
By dedicating a little time to optimizing your Google Business Profile, you’re not just creating a listing; you’re building a powerful online presence that connects you with local customers and helps your business thrive.
